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A Global Phenomenon

Moover Limited is the company which owns the fast-paced global phenomenon GRASSMEN brand, whose video content and merchandise are recognised worldwide. The business was started in 2009 by current director Gareth Gault, known to his fans as ‘Donkey’.

It was Gareth’s love and passion for machinery that allowed him to experiment with cameras and upload video content onto YouTube and to his surprise a large following soon developed. Realising the niche in the market for real life documentary farming action, Gareth wasted no time in driving the brand forward.

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