Our Team

We have the best team working behind the scenes. As a company we are very proud of the fantastic team of staff behind our brand. Everyone within the team tries their utmost to provide the best service to all our fans and customers. Here at GRASSMEN we believe everyone is devoted and loyal to the brand and we couldn’t do it without each and every one of our team. We look forward to the brand growing each year and more employees joining the team.

#TEAMGRASSMEN

Gareth "Donkey" Gault

Founder & Director

Gareth "Donkey" Gault

Founder & Director

Gareth "Donkey" Gault

Founder & Director

Gareth Gault, better known as ‘Donkey’ to all his fans, is the director and owner of GRASSMEN. The brand GRASSMEN was established in 2010 and has grown exponentially year on year with thanks to our loyal fan base. 

GRASSMEN have a huge online presence but the favourite side of the business for Donkey is attending the shows and meeting his fans.  If you have attended any of the shows where GRASSMEN have had a stand, you will have seen the interactive nature of the distinctive GRASSMEN stand.  This is a reflection of Donkey as a person.  He is a very friendly, enthusiastic and caring person who enjoys having a chat and spending time with his fans, regardless of their age or what their favourite tractor is! 

Donkey has always loved farming, and it is from this love that GRASSMEN evolved.  Although Donkey did not grow up on a farm himself, he was lucky enough to have uncles and cousins who had farms and as a child they allowed him to get involved. As he grew up, he loved working long evenings and weekends milking cows on his family's farms.  

Going onto University he studied a degree in Agricultural Economics and Management.  From here he progressed to becoming a salesman selling animal feed. Another interest which developed on those family farms was animal nutrition. He didn’t just believe in selling the product, but selling the right product to the right person.   

Donkey was able to fulfil another dream when he passed his HGV test and became a part-time driver for Blair International and this love of lorries never left.  As you all know the pride and joy of the GRASSMEN fleet is EVA-ROSE!  

Charity has always been close to Donkey's heart and from the outset, supporting various charities has been a large part of GRASSMEN.  Donkey will do his utmost best to help charities whether that is fundraising, charity events or training days. Especially children’s charities as this means a lot to Donkey personally.  

Finally, Donkey is more like a friend than a boss to all our staff and makes everyone feel like they are part of the team. #TEAMGRASSMEN 

GRASSMEN started from Donkey's love of farming and he pursued it into a career which now employees around 20 people. Donkey would encourage any young person to follow their dreams and career, as anything is possible if you put your mind to it!

 

 

Ruth Gregg

Senior Management Team 

Ruth Gregg

Senior Management Team 

Ruth Gregg

Senior Management Team/Executive Assistant to Director

I joined the team in November 2017 to help with the Christmas orders and print raffle tickets for the TW35. From then, I have progressed to becoming part of the Senior Management Team as well as Gareth’s Executive Assistant. My role means I am Gareth’s right-hand woman by answering his calls, organising meetings and dealing with the financesBasically, if you see Gareth I will most likely not be too far away. Around GRASSMEN HQ, I am also referred to as Mrs Doyle, as you are sure to get a cup of tea or coffee if you call in. Being a part of GRASSMEN has been a real learning curve for me and I love all the new challenges. Since being with GRASSMEN, I have done a lot of travelling and I love how every day is so different 

Before I started with GRASSMEN I worked in Galgorm Manor as the Head Pastry Chef, so moving to GRASSMEN was definitely a different career path. I also travelled and lived in Australia for over a year, which was the best experience of my life and I would highly recommend it to anyone.

 

 

 

Denise Gardner

Senior Management Team

Denise Gardner

Senior Management Team

Denise Gardner

Senior Management Team

Best known as Denis, I joined the Senior Management Team in March 2015. I am responsible for the business as a whole and aiding each department and team member as and when I can, especially curtailing Donkey’s shiny metal addiction!


Before joining the team, I studied History at the University of Ulster and worked in various management and event positions alongside a long-term membership with the YFCU. Now as mummy to my two girls I thrive being busy but organised and enjoy all that GRASSMEN has to throw at me.

 

 

David Millar

Senior Management Team

David Millar

Senior Management Team

David Millar

Senior Management Team

I joined the GRASSMEN team in June 2017. My role with in the Senior Management Team, is a demanding but very enjoyable and rewarding job. I am responsible for overlooking and managing the operations within the business including events, staff, product production, dispatch and our flagship store to name but a few!

Every day is different, I get to learn each and every day and come across challenges and tasks that help me better my own personal skill set. I have never been as well-travelled since I joined the team, which is a major bonus! The most rewarding part for me is that I get to manage a team who help make the end goal so rewarding.

Before my career with Moover Ltd I left school with GCSEs and A Levels which I achieved at Dunclug College with the vison of a career within the events industry. So, I set off to experience University life where I studied Event Management whilst working in retail and various events. I then graduated with a 2:1 BCs Hons in event management from the Ulster of University which led to my Career with GRASSMEN.

 

My interests outside of work include days away and spending time with my loved ones, including my car! My time so far working for GRASSMEN has been challenging, rewarding and overall a lot of fun - the long hours and team spirt makes it very rewarding.

I am super proud to be a part of #TEAMGRASSMEN.

 

 

 

Gary "Gazza" Ferguson

Senior Team

Gary "Gazza" Ferguson

Senior Team

Gary "Gazza" Ferguson

Senior Team

I am the ‘jack of all trades’ here at GRASSMEN! From appearing on camera, moving kit with Georgie Anne to fixing embroidery machines. I enjoy the variety the job brings and being from an engineering background definitely helps.

 

 

 

Chris Armstrong

Senior Team

Chris Armstrong

Senior Team

Chirs Armstrong

Senior Team

I joined GRASSMEN in Autumn 2021 to help head up their creative team. If you’ve seen it on the GRASSMEN website, Facebook, Instagram, TikTok or YouTube it’s probably passed through our department! It’s great coming up with content that keeps you guys engaged and I hope when you see the GRASSMEN name pop up on your device it brings a little joy to see what we’ve been busy creating!

I grew up on a small beef farm between Ballyclare and Carrickfergus in Co. Antrim, N. Ireland and attended CAFRE’s Greenmount campus after finishing my school education at Carrickfergus Grammar School. At Greenmount, I studied Agricultural Mechanisation, better known today as Land Based Technology and the course itself has thrown some great friends my way.

My main interests outside Farming would be mainly music! I have a DJ business that’s taken me across the country and even across the pond to Canada and the USA. I also moonlight as a radio presenter here and there, appearing on Downtown Country from time to time which I absolutely love! 

 

Sophie Adrain

Embroidery Production Supervisor

Sophie Adrain

Embroidery Production Supervisor

Sophie Adrain

Embroidery and Dispatch Supervisor

I joined GRASSMEN in May 2017 to help the team get ready for Balmoral Show and since then I have become the full time Embroidery and Dispatch Supervisor. Within this role I ensure the embroidery and dispatch teams know what they are doing to process orders in a timely manner for all our customers and events. We run our embroidery machines seven days a week, framing up the garments and ensuring they are the best quality possible. I also overlook and input my opinions on new products and releases. Everything that goes to the shop, shows and online orders is checked by me and our QC teams to ensure quality and excellence.


I came out of school with my exams and I then went on to work with horses, at my family’s stables on my home farm. My career with GRASSMEN has been the best move for me as I am still learning new skills every day. I enjoy working here because we are like a family and can support each other whilst still having fun. My favourite part of GRASSMEN would be getting to go to the shows as the atmosphere is always buzzing. We get to meet the fans and it is great to see that our hard work and dedication is all worth it when we see you there.


Outside of work I like to work on my home stables with my horses and go on holidays. I enjoy going for food with family and friends.


From working at GRASSMEN I have gained new skills such as team management and organisation. I am constantly learning and developing my skills and I look forward to seeing what the future holds for us here at GRASSMEN. We are our own little family and I wouldn’t change it!

 

 

 

Leanne Gault

Quality Control Officer

Leanne Gault

Quality Control Officer

Leanne Gault

Quality Control Officer

I have been a part of the GRASSMEN team from word go and I have loved watching the brand grow and develop. My main aspect in the team is ensuring top quality products are coming through the production line, along with encouraging and supporting the company. Back when it all started, you would have caught me at all the shows and events, and completing the online orders from my front room, how times have changed!

In my spare time there is nothing more I love than grabbing a coffee and a catch up with friends.

 

 

 

 

Kirstie Ward

Business Development Representative

Kirstie Ward

Business Development Representative

Kirstie Ward

Business Development Representative

I first joined the GRASSMEN team back in 2015 for the filming of the DVD Donkey Contracts. Since then, I have been part of the team both on and off the screen from dealing with online orders and dispatch to running errands in the trucks or tractors or help with setting up at events or shows. I am always on hand to help out in my spare time alongside my other work driving lorries and working to local contractors. I love getting to shows and events with the team, meeting all our customers and getting to know fans that return year after year.

Currently I work to a local contractor which takes care of my main passion in life, tractors. I still drive for JJP Haulage when I can and getting out in the lorry, a Scania R560, is one of my favourite things to do!

Working local means I’m close to home and I have more time for my daughter Rheá who is just as mad about machinery and animals as her mum and dad. My partner Paul runs his own contracting business and having just bought his own McHale Fusion, is going from strength to strength.

Being a part of GRASSMEN has given me so many opportunities and I’m looking forward to seeing what the future holds.

 

 

Moira Smith

Graphic Designer

Moira Smith

Graphic Designer

Moira Smith

Graphic Designer

I joined the GRASSMEN team in September 2019. My job role as Graphic Designer at GRASSMEN involves liaising with the team to come up with new concepts for our brand, advertising new products and upcoming events/shows whilst also creating content for our social media platforms and print.

I graduated in 2017 from University of Ulster, Belfast with a 2:1 classification in Graphic Design and Illustration. My main hobbies include travel, attending various concerts and spending too much money on clothes.
During my career I have experience working in customer service, marketing and freelance design before starting at GRASSMEN.
Every day at GRASSMEN is different, I love the variety of work and projects I am given and enjoy the craic with everyone! It's great to be around such a hardworking and motivated team who are always at hand to help each other out.

 

 

Olivia Charles

Content Creator & Presenter 

Olivia Charles

Content Creator & Presenter 

Olivia Charles

Content Creator & Presenter 

I joined the GRASSMEN team as a Content Creator & Presenter  in June 2020, in charge of identifying new business opportunities and creating content. I went to an agricultural college in the UK and studied Animal Management but then decided a few years later that I was more interested in big machinery instead!

My hobbies and experience are one and the same in that I spend all my spare time running my own small business focused on agricultural photography. Although I’ve not been with GRASSMEN long, the experience I’ve had so far has been mighty and I can’t wait to see what I can make of this role.

 

 

 

Connor Power

Graphic Designer

Connor Power

Graphic Designer

Connor Power

Graphic Designer

 

I started with Grassmen in September 2021 as a Graphic Designer. I graduated from the Univerity of Ulster Interactive Media course with a 2:1 learning a variety of skills in media production.
In my role, I create a variety of graphics and designs for GRASSMEN such as marketing materials and promotional graphics for print and digital. Here at GRASSMEN I have gained experience with photography and social marketing as well as learning new skills in graphic design while working alongside the many different departments in the company. In my spare time, I like to work on my own digital designs, read and go to the gym.

 

Catherine Fleck

Video Editor & Camera Operator

Catherine Fleck

Video Editor & Camera Operator

Catherine Fleck

Video Editor & Camera Operator

In June 2021 I graduated with a 2:1 in Cinematic Arts from Ulster University. A few months later I joined the GRASSMEN team as a video editor. My role within the team involves editing video content and working with the rest of the production team to create and publish content.  

I have studied film and media for the past 10 years, so it is quite clearly one of my life passions. Although editing is currently my main job, I enjoy many aspects of filmmaking from pre- to post-production. Before joining GRASSSMEN I worked in hospitality in which I gained a plethora of invaluable skills.  

When I’m not working, I enjoy being creative, reading, scrolling through Instagram and going on adventures. I love cats and have a little black rescue called Edgar who gets spoilt rotten. I grew up on a sheep farm and although I choose a career in filmmaking, it is clear that agriculture will continue to be a big part of my life.  

Carol Millar

General Operative

Carol Millar

General Operative

Carol Millar

General Operative

I joined the team back in 2018 to lend a hand at Christmas within the shop. Since then I have become a full-time member of the team where I work in embroidery, dispatch and the flagship store. When I am not stitching polo shirts and hoodies, I love to be baking buns and cakes. I live on a farm meaning I have a background in farming and my family are all keen New Holland fans, dare I say it if it's not blue, it won't do!

My journey so far as part of the GRASSMEN team has been rewarding, seeing feedback from our fan base and how as a team and company we make an impact.

 

 

Wendy Moffett

General Operative

Wendy Moffett

General Operative

Wendy Moffett

General Operative

I joined GRASSMEN in October 2020, just in time for the Christmas madness. I'm involved in the production of your clothes and merchandise with our famous GRASSMEN logo. I also work in our flagship store where I love to meet and help fans get exactly what they are looking for. My next challenge within the team is to learn the dispatch side of the business. Outside of work I enjoy time with my family and evenings out with friends. I also enjoy country and beach walk with my dog. I grew up within a farming family background and always had an interest in all aspects.

Being a member of such a fun-filled team and a wide variety of tasks within the working week makes work life so enjoyable!

 

 

Suzanne Reid

Embroidery Operative

Suzanne Reid

Embroidery Operative

Suzanne Reid

Embroidery Operative

When I am not in Bristol studying Veterinary I’m here at GRASSMEN embroidering. I’m also a keen member of Glarryford Young Farmers where I have had the chance to meet lots of new friends and have learnt many skills. I love planning activity based holidays with my friends and exploring new places. I like keeping myself active by playing some squash and love to give myself a rest through shopping.

 

 

 

 

Charlotte Wylie

Embroidery Operative

Charlotte Wylie

Embroidery Operative

Charlotte Wylie

Embroidery Operative

I have been an embroiderist since January 2020. I am currently studying maths at university. I am a keen horse rider and in my spare time love getting out on my horse to relax.

 

 

 

Alexis Kidd

General Operative & Social Media Assistant

Alexis Kidd

General Operative & Social Media Assistant

Alexis Kidd

General Operative & Social Media Assistant 

I joined the GRASSMEN team in August 2020 as part of the embroidery team and sales within the shop. I have also developed and learned the role of social media assistant where I respond and interact with our fans.  My journey with the team at GRASSMEN so far has been eye-opening in a good way and I cant wait to see what the future holds.

I am currently studying at CAFRE while working part-time as part of the GRASSMEN team. In my spare time, I am heavily involved with Lisnamurrican Young Farmers club.

 

 

 

 

 

Georgia Kidd

Embroidery Operative

Georgia Kidd

Embroidery Operative

Georgia Kidd

Embroidery Operative

I work as an embroiderist and am currently at Belfast Met where I am studying Beauty. Over the Christmas period I also helped in dispatch and I loved getting to know the whole process of an item, from the embroidery to then seeing how it is packaged up and sent to the customer. I am a member of Lisnamurrican Young Farmers which I am very involved in. I love competing in young farmers competitions and learning new skills.

 

 

Craig Moss

Embroidery Operative & Content Creator

Craig Moss

Embroidery Operative & Content Creator

Craig Moss

Embroidery Operative & Content Creator

I started with GRASSMEN back in September 2020 as an embroiderist helping with all of the stock's for orders and events but since leaving school I have also become part of the content creation team where i have been able to broadened my skill set and my interest on the film side.  In my spare time, I enjoy sailing in the boraaa, riding the race bike and attending young farmers meetings.

In the summer of 2021 I have gained very valuable experience, and I am grateful to be part of the team at GRASSMEN.

 

Lauren Greer

Embroidery Operative

Lauren Greer

Embroidery Operative

Lauren Greer

Embroidery Operative

I work as an embroiderist and am currently studying Social Work at Ulster University. I love my studies and can’t wait to graduate. I am currently Club Leader of Glarryford Young Farmers, I love all that I have achieved through young farmers. I live on a farm and love getting out on it in my spare time and offering a helping hand. As well as this I love having some retail therapy by shopping and getting away on holidays.  

 

 

 

Erin Crawford

General Operative

Erin Crawford

General Operative

Erin Crawford

Dispatch Operative

I started GRASSMEN in November 2020 to lend a hand, I now work in dispatch and embroidery as a general operative on a part-time basis and love getting orders packed up and sent off to make the customers happy. Outside of GRASSMEN I am a member of Randalstown YFC, with young farmers I love getting out and about. I currently study Leisure and Events Management at Ulster University. And in my spare time I love getting to spend time on my dad’s farm.

Team GRASSMEN has allowed me to excel in my skill set and this I am thankful for!

 

 

 

 

Courtney McMullan

General Operative

Courtney McMullan

General Operative

Courtney McMullan

General Operative

I joined the GRASSMEN team back in August 2018 as an embroiderist whilst studying at Greenmount (CAFRE) and juggling a little bit of relief milking here and there. I then headed overseas to New Zealand, undertaking dairy farming and what an experience it was! I am delighted to be back with the GRASSMEN team where I am learning new roles within the company as a general operative, so much has changed within the past couple of years. Onwards and upwards is the saying and it’s great to see this business doing just that, as well as being part of the close-knit ‘family’ team here at GRASSMEN. Outside of work I am an active member of Moycraig Young Farmer’s Club, taking part in most competitions and events. I enjoy catching up with friends and family should it be at a coffee shop or social event.

Throughout working with GRASSMEN I have gained valuable skills and I can’t wait to see what opportunities will arise in the future with ‘TEAM GRASSMEN’.

 

 

 

Alex Richmond

Embroidery Operative

Alex Richmond

Embroidery Operative

Alex Richmond

Embroidery Operative

Hi I’m Alex! I’m a Criminology and Criminal Justice graduate who loves nothing more than being with my four golden retrievers, being a barista and travelling! I started working in GRASSMEN in December 2020 ahead of their Christmas rush, I absolutely love it and think it’s a great place to work.  

 

 

 

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